Obay ... seriously weird Ad campaign for Colleges Ontario
I like!
No thanks!
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14 commentsReplies
Talking Unicorns said, (276 days ago)
Yeah, the first ad was up for weeks and it really confused a lot of people as it was plastered all over subways, street cars, bus shelters ... they were everywhere. This week they finally unveiled them and now those replacements are everywhere. I can't tell if this was a smart campaign or not ...
Corey Hart said, (276 days ago)
If people were talking about it, it was successful.
The number one goal of advertising is for you to remember the ad.
Talking Unicorns said, (276 days ago)
true; I've been talking about it quite a bit over the last couple of weeks. In a way that in itself is aggravating.
Corey Hart said, (276 days ago)
But you probably won't forget it any time soon. And the advertisers win.
FiZ said, (276 days ago)
That reminds me of these ads I saw all over Pittsburgh a few years ago. They would start out with something like a smiling man in his 50s or so and in huge letters to the right, it just said "high". It was always a seemingly happy picture with a single euphemism for intoxication on the right. After about two weeks, they put on the rest of the text for a rehab clinic. Whether you cared about the ad or not, people kept laughing at phase one because a lot of them looked pretty funny, so it definitely got peoples' attention.
Talking Unicorns said, (276 days ago)
@Fiz yeah I guess that's the point to grab peoples attention and get them talking. My sister who lives in another larger city in Ontario also noted that they were everywhere in her city as well. So this campaign really did get people talking. I think that there's a flickr group with a bunch of these ads somewhere
@Xopchipili I know!! I was totally disappointed. I mean everything on those posters is trademarked and it's kinda mysterious ... It was a let down.
blahblah said, (273 days ago)
@Talking Unicorns: The ad reminds me of putting someone under a spell. Like the one that Vampires use to have there prey come right to them.
So I said to the Vampire "isn't that wrong?" he said "blah I say, blah"
here's phase 2 http://torontoist.com/2008/02/obay_phase_two.php