"Bullshit!" some of you say, "I'm an iconoclast, I'm hip and I reject your mainstream culture! You can't market to me." Actually, your attitude makes you a member of a very lucrative and sought-after marketing segment. Just ask the makers of Jones Soda and Converse Chuck Taylors, they'll tell you where the money is.
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15 commentsReplies
Oom Mao Mao said, (71 days ago)
This is an extended quote about 4 crazy marketing techniques that are coming.
http://www.cracked.com/article_16434_5-creepiest-advertising-techniques-near-future.html
Reamworks SKG said, (71 days ago)
I'm big fan of Cracked.com....
As someone who works for Big Media Companies, I've learned a lot about marketing. Consumers are very predictable. And all those kids who think they're unique are the easiest market of all.
In fact, one of the things I've been working on this week is an "experiment" on several hundred people divided into three groups, each getting a slightly different pitch. It's not about finding what sells the best, it's about finding what sells the best and has the highest margin....
le_sacre said, (70 days ago)
#5 is practically the only non-academic job that i'm qualified for. thus, post-degree i will probably choose underemployment.
those marketers aren't getting my money though. all that cash other people give to coca cola and rj reynolds/kraft and... i dunno, whoever makes whatever the hell people are wearing these days? i save it up and give it to apple. &nbps;because their products are shiny and make me feel warm inside.
no, it's a conundrum. apple has the brand loyalty of people who wouldn't be caught dead being loyal to any other brand on earth of any kind. they win.
ApostlePeter Venkman said, (70 days ago)
True, but why some of that doesn't worry me: I am constantly being let down in life, being unable to find stuff that I want. Like the guy in that cartoon searching for "star trek, cheese, and breasts" I spend a lot of time searching for things, but nobody seems to be making them more accessible to me. It's frustrating. So I guess that means I really am an individual.
L said, (70 days ago)
they're going to have to figure out how to market to people who don't buy things next.
Oom Mao Mao said, (70 days ago)
Yeah, Apple does it admittedly through good design, but they are extremely clever marketing.
Ansonia said, (70 days ago)
I lived in the hipsterest of hipster neighbourhoods for awhile (Williamsburg, Brooklyn), and the funniest thing about it was that all the rebel iconoclasts dressed exactly the same, listened to exactly the same music, and bought more or less the same products.
0fuck life0 said, (70 days ago)
how's that Dead Kennedy's song go? "chickenshit conformist like your parents"
lostintranslation said, (67 days ago)
@AArtaud: Craptacular. I keep busting more sutures. Otherwise, life is just peachy! Thank you for asking.
And you?
Oom Mao Mao said, (67 days ago)
LIT: Ugh. I hope you get to be getting better.
I'm busy, planning my move. I'm still thinking about your favor. I may have to ask a more proficient Sanskritist.
You've hit the nail on the head!