This Guy Can Get 59 MPG in a Plain Old Accord. Beat That, Punk.
http://www.motherjones.com/news/feature/2007/01/king_of_the_hypermilers.htmlAn article about the king of the hypermillers, Wayne Gerdes.
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I don't think driving like this is reasonable in most circumstances (though I did used to make 90 mph turns in my S2000). But he makes a good point about the FCD (fuel consumption display). If I had one of those in my car, I would definitely use it to discover where I'm burning the most fuel and try to adjust my driving accordingly.
Also - 180.91 mpg from an Insight? What a fucking stud.

I wouldn't want to drive the way he drives, but I certainly agree with the idea of being efficient as possible.